In the last few years, Sunflow has become one of the most popular new beach brands. Their stylish and unique beach chairs are a big hit, and the founders even got a deal on Shark Tank. So how much is this successful startup really worth now? Let’s look at Sunflow’s history and try to guess how much they are worth now.
The Origins of Sunflow
It was started in 2018 by Greg Besner and Leslie Hsu, who are married. Both had extensive business experience before launching the company. Greg worked in finance at Goldman Sachs and Merrill Lynch. Leslie, on the other hand, made handbags and started a number of fashion brands.
The couple came up with the idea for Sunflow after struggling to find high-quality beach chairs during their seaside vacations. Leslie disliked lugging bulky chairs and umbrellas to the beach. So together, they designed a superior all-in-one beach chair.
The Sunflow chair solved common problems by integrating useful features like
- A sunglasses holder
- A cup holder
- A removable canopy for shade
- Backpack-style straps for easy carrying
The aluminum frame was light and folded up small for easy storage and transport. Sunflow released their first chair in 2018 after three years of testing and making prototypes.
Early Success and Shark Tank
The innovative beach chair was a quick success. Sunflow did $2. 9 million in sales in their first year, which is a lot for a new business. There were a lot of great reviews about the chair’s well-thought-out design and high-class beach experience.
In 2019, founders Greg and Leslie appeared on Shark Tank to pitch their surging new company They asked for $1 million in exchange for 6% equity, valuing Sunflow at $167 million.
Kevin O’Leary made them an offer of $1 million for 5% equity plus $5 royalty per unit sold. While a deal never finalized, the Shark Tank appearance brought enormous attention to the Sunflow brand.
Growth After Shark Tank
Although they didn’t score an investment from the show, Sunflow’s growth continued to skyrocket. The company raised $3.5 million in an investment round soon after. This allowed them to expand their product line, operations, and sales channels.
Sunflow made key moves like:
- Launching their direct-to-consumer website GetSunflow.com
- Selling through third-party retailers like Amazon
- Releasing new chair models and accessories
- Expanding their social media presence
By 2022, Sunflow’s revenue had surpassed $3 million annually. Their founding team grew to over 20 employees. The company also opened a new retail store in Spring Lake, New Jersey.
Estimating Sunflow’s Current Valuation
Sunflow does not publicly share their financial details or valuation. However, we can estimate their current worth based on growth trends and comparables.
The company was valued at $16.7 million during their 2019 Shark Tank pitch when making under $3 million in revenue. Experts estimate Sunflow’s revenue has grown 5-10x since then.
Successful direct-to-consumer brands typically sell for 3-5x revenue multiples during acquisitions. Using the low end of that range, we can conservatively estimate Sunflow’s current valuation:
Estimated 2022 Revenue: $15 million
3x Revenue Multiple: $45 million
Estimated Current Valuation: $45 million
This valuation would mean Sunflow has grown around 3x in worth since their Shark Tank appearance. While still a private company, their growth and brand strength make them an attractive acquisition target.
What’s Next for Sunflow?
Sunflow is poised to ride the wave of success further as the premier luxury beach gear brand.
Some areas of potential growth and expansion include:
- Releasing more chair models and accessories
- Growing international sales
- Building out their retail store presence
- Moving into related beach categories like towels, umbrellas, etc.
The company also has opportunities to grow revenue by lowering prices over time. Their $150-$200 price point, while justified by quality and features, limits mass adoption. With economies of scale, Sunflow could likely drop prices to capture more middle-class customers.
Sunflow’s meteoric rise from upstart to Shark Tank to a leader in beach lifestyle products is impressive. While the company keeps its financials private, we estimate its current valuation at approximately $45 million.
If Sunflow stays focused on product innovation and building their brand, they have a bright future ahead. The global beach gear market provides endless room for growth and is ripe for disruption by companies like Sunflow.
Sunflow Net Worth Shark Tank Update 2025
Greg and Leslie were looking for an investment of $1 million in exchange for 6% equity in the company. At the time of the episode, they valued their company at $16. 6 million. Greg and Leslie successfully secured a deal with Kevin O’Leary for an investment of $1 million for 5% equity in the company. The investment adjusted the company’s net worth to around $20 million. After the show was aired, Sunflow saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Sunflow is around $8 million.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | $1M for 22.5% equity | N/A | No |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $1M for a 4% stake + a royalty of $5 per chair sold until $2M is paid$1M for a 6% stake + a royalty of $5 per chair sold until $1M is paid | $1M for a 4% stake + a royalty of $5 per chair sold until $1M is paid$1M for a 5% stake + a royalty of $5 per chair sold until $1M is paid | Yes |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Greg Besner and Leslie Hsu Backstory + Their Initial Pitch
Greg Besner and Leslie Hsu were inspired to make Sunflow after realizing how hard it was to carry heavy beach gear. They wanted a chair that was not only comfortable but also easy to transport and set up. They worked on it for months and finally came up with a chair that folds up like a yoga mat, weighs less than 5 pounds, and has accessories built right in.
In the early stages, they faced challenges with manufacturing and scaling production. They also had to convince customers that their premium-priced chair was worth the investment. However, their persistence paid off, and within just over a year, they generated nearly $3 million in sales.
During their Shark Tank pitch, Greg and Leslie demonstrated how the Sunflow chair worked, highlighting its portability and convenience. They explained their business model, which included direct-to-consumer sales through their website and partnerships with retailers. They asked—$1 million for 6% equity—valued the company at around $16. 6 million, which some sharks found too high.
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FAQ
What happened to Sunflow after Shark Tank?
According to Instagram, Sunflow, the premium beach chair company, made a deal with Kevin O’Leary on Shark Tank for $1 million in exchange for 6% equity and a 5% royalty fee per chair until the investment is recouped. The deal was finalized after a counteroffer from the founders, Leslie Hsu and Greg Besner, who initially sought $1 million for 6% equity.
Did Kevin invest in Sunflow?
During their pitch, Hsu and Besner sought a $1 million investment for 6% equity, valuing Sunflow at approximately $16. 7 million. Kevin O’Leary offered $1 million for 5% equity, coupled with a $5 royalty per chair sold until the initial investment was recouped. The entrepreneurs accepted this deal.
Who is the owner of Sunflow?
SUNFLOW was founded in 2020 by wife and husband team Leslie Hsu and Greg Besner.
Which shark invested in Sunflow?
In the end, however, it was Canadian businessman Kevin O’Leary, aka Mr. Wonderful, who struck a deal with Besner and Hsu, offering up $1 million in capital in exchange for 5% equity and a $5 royalty on each chair sold until O’Leary’s million dollar investment was recouped.